Raising funds for your small non-profit can be done in many different ways. Creativity, determination, and a willingness to try new things are three of the key things needed for the most successful fundraising campaigns.
Whether you’re trying to kickstart a small non-profit project or you’re seeking to grow your well-established charity further, here are some great fundraising tips to help you along the way.
1. Focus on One Project
If your non-profit has a variety of projects and programs, choose one to focus on for your fundraising campaign. Telling too many stories about too many things at the same time can cause people to lose focus and will dilute your overall message.
2. Make the Most of Online Donations
Fundraising online allows you to reach much bigger audiences within minutes. A platform like CheqrPay offers donation solutions for small-to-medium sized non-profits and can help you to maximize the impact of your online marketing.
When communicating with people all over the world on behalf of a non-profit, include details of how to donate online in your email signature or social media profiles.
3. Apply for Grants
Keep looking out for grants and bursaries available for small and medium non-profits. There are many different options available depending on the type of programs that your non-profit carries out.
The most useful grants for small non-profits and charities are often those that do not put any restrictions on where the money can be spent.
4. Tell a Story
Some of the best fundraising campaigns are those that take the audience on a journey. Show people what is needed and how their money and support can help to provide this.
Once the fundraising campaign is complete, follow up with supporters by email or on social media. Let them know about the difference that their money made to the people your charity has been working with.
5. Get Branded Merchandise
If you have some extra money available in the budget for marketing and advertising, consider buying some branded merchandise. Some of the cheaper items include branded pens, balloons, and notepads, but you can also invest in bags, mugs, and hats if you want to offer something a bit more memorable.
Give the staff of the non-profit the items to use or distribute them to key partners and suppliers. Ask people to use them and help spread the brand and message of your non-profit further.
6. Connect with Local People
Spend time telling people locally about your charity, and engage with community centers, churches, schools, and other institutions in the area.
These groups will often be able to help widen the network for your non-profit and help to raise funds through community events such as bake sales, sponsored events, and themed days.
There are several things you can do to help boost your chances of raising funds for a non-profit. Remaining open-minded, staying focused, and utilizing handy online tools will ensure you can make the most of your fundraising efforts.