Get Comfortable Being Emotionally Uncomfortable

The One Simple Rule to Win at Life!

People are programmed to pursue physical, psychological, and emotional security and comfort. However, if we give into our natural tendencies to always take the easy route then we won’t have a very meaningful or fulfilling life. That’s why it’s necessary to do what’s emotionally most uncomfortable.

So if we want to be rich and financially successful all we have to do is follow this one simple rule in life:

Always do the most emotionally difficult thing. 😉

This is a very profound notion and is almost counterintuitive to what our minds are designed to do. But doing the thing that’s the most emotionally challenging in any situation will actually lead to a more prosperous and satisfying life. Of course, most people do the opposite of this and try to look for the most convenient and easy way out. They believe this would give them a pleasant means to live. But ironically the pursuit of comfort and convenience often leads to a mediocre, frustrating and unfulfilled life.


Here are some examples to demonstrate the point:

  • In business, the emotionally difficult thing for us to do is forge on ahead and take calculated risks to grow our company, even if everyone around us is being negative and unsupportive.
  • It can be emotionally hard for partners to talk about their finances, debt, and spending habits with each other.
  • When investing, it’s emotionally uncomfortable to remain disciplined and stick with a plan based on our long term goals and not be tempted to trade in and out of the markets.
  • If we want to become investment associates at ScotiaMcLeod then the uncomfortable thing to do is to attend the proper education in University and study hard.
  • In terms of saving money on food and living a healthier lifestyle it’s psychologically difficult to cook more at home, and eat out less.
  • In personal finance, it’s emotionally difficult to save at least 20% of our income and store it away in a retirement account for the next 30 or 40 years.

All of these examples are choices that we can make everyday. And those of us who choose to do the most emotionally uncomfortable thing in all these areas will experience business expansion, happier relationships, better investment returns, lucrative career opportunities, a healthier body, and an abundance of wealth in retirement. 😀 Wow. So much win for following just one simple rule.

Doing the thing that’s most emotionally uncomfortable means going against the grain to what most people do. But that’s the whole point. 🙂


Many self-made millionaires are well aware of this concept and practice it all the time. They even find joy in being psychologically uncomfortable because it means they are making self-progress. Becoming rich isn’t easy so if that is our goal then we have to learn to be comfortable while operating in a state of emotional challenge and ongoing uncertainty. But people are very adaptable. And those of us who wish to become financially independent will learn to adapt to a life of being emotionally uncomfortable, because we know that in the end it’ll all be worth it! 😉

Random Useless Fact

Due to the Islamic dress code for women, televised sports events on Iranian television are often heavily censored.

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10/29/2015 1:27 pm

Great post, Liquid. Pushing out of the comfort zone is what makes people learn and grow. Really enjoyed this post. Thanks for sharing


10/29/2015 11:15 pm

Alway do the most emotionally difficult thing…like giving up the want to be rich and financially successful. It will actually lead to a more prosperous and satisfying life.

Controlling your own mind is the most emotionally difficult thing, which leads to the most happiness.

Just ask the happiest men alive — Buddhist monks. ?

Weekend Reading - Spooky edition - Tawcan
10/30/2015 7:41 am

[…] Liquid Independence discussed Get Comfortable Being Emotionally Uncomfortable […]

10/30/2015 9:09 am

Definitely agree with the challenge of investing. Especially with how volatile the markets are & where you have your money invested. Its easy to say I will weather the lows.

10/30/2015 11:16 am

I’ve pretty much always put myself into situations where I’m not comfortable and I continue to do it ALL THE TIME! Sometimes I wish it would stop, but then it is fun too… so I just go with it..


[…] Get Comfortable Being Emotionally Uncomfortable by Freedom Thirty Five […]

My Wealth Desire
My Wealth Desire
11/02/2015 9:19 am

By doing against the grain of most people will surely makes you different from others. Most people choose good life today and suffer the consequences tomorrow. It is true, that getting rich is not easy, it takes a lot of trials and discipline before we reach that level.

The most important is we always remember what Joel Osteen said: If you want to reap financial blessings, you have to sow financially.

11/09/2015 3:47 am

Within the field of investing, it also pays to do what is emotionally uncomfortable. Actually, doing what’s comfortable can often lose you money because what’s comfortable is investing in high flying stocks that “you know are going to keep going p and make you rich.”

The reality is that you have to take the uncomfortable position of going against the investing masses, being the contrarian, if you ever want good/great investing returns. That comes down to buying beaten down value stocks.

“If you want to have a better performance than the crowd, you must do things differently from the crowd.” – John Templeton