Getting Back Into Stocks

I don’t drink coffee so it has never occurred to me before how big this industry is. Apparently after crude oil, coffee is the most sought commodity in the world. People drink over 500 billion cups of it each year. That’s a lot considering there’s only 7 billion people on this planet. Starbucks is a growing company that is expected to make $1.9 billion this year of after tax profit. The company is currently valued at $40.4 billion. Even if they stopped growing forever, anyone who bought the stock today can expect to make a 4.7% return on their investment ($1.9÷$40.4) Not much, but better than nothing! If you did the same calculations for Tim Hortons you would make about 6%.  This year I’m going to invest more in relatively defensive stocks that provide coffee, soft drinks, snacks, and other consumables that people can’t seem to get enough of.

Here’s my watch list for 2013. I plan to start buying some of these names soon.

Canadian Stocks

  • Canadian Utilities Limited (CU) *Electric, gas, and steam company*
  • Emera (EMA) *Another utilities company. This one has a great dividend growth record*
  • TransCanada (TRP) *Pipelines. Very recession proof*
  • Tim Hortons (THI) *Doughnuts and coffee, om nom nom
  • Ritchie Bros. Auctioneers (RBA) *A speculative way to invest in the auction business*
  • Bird Construction (BDT) *In construction and general contracting business. 4.9% dividend yield*
  • Canadian National Railway (CNR) *Railways. A great way to play the agricultural industry. Bill Gates is its largest shareholder owning over 10% of the entire company*
  • Canadian Pacific Railway (CP) *Another railway company. Good CEO. But currently overpriced*


US Stocks

  • The Walt Disney Company (DIS) *Steve Jobs’ estate is still making over $100 million a year from Disney’s dividends*
  • Coca-Cola Company (KO) *Buffett’s favorite company, enough said*
  • PepsiCo (PEP) *Very global. Very diversified. Maker of Pepsi, Frito Lay, Doritos, Tropicana, Quaker, and Gatorade. With a growing middle class with more disposable income in developing countries how can you possibly go wrong investing in Pepsi?*
  • Starbucks (SBUX) *Opening 3,000 new stores in the Americas by 2017. China to become 2nd largest market in 2014. This company is growing like a weed. Better get in sooner rather than later.*
  • Kimberly Clark (KMB) *They make the tissue you see in public washrooms everywhere. Very stable business model*
  • Johnson & Johnson (JNJ) *Increased its dividends for at least 25 consecutive years*

I already have shares in McDonald’s which owns the McCafé brand of coffee. Once I also buy Tim Hortons and Starbucks I’ll have part ownership to pretty much the entire quick service coffee business in Canada, haha (⌒▽⌒)and exposure to many other countries too. Canadians bought 1.5 billion cups of coffee last year, making it the nation’s most popular beverage. So every time someone buys a coffee from these lucrative chains a very small amount from that transaction will eventually be paid back to me either in dividends, or stock value 😀

Random Useless Fact:

getting back into stocks and investing in coffee

source: CBC


Notify of

Inline Feedbacks
View all comments
Not Working
Not Working
01/17/2013 8:03 am

I already own KMB, JNJ, PEP and KO in your list. Looking to buy some CNR really soon, i like DIS too but i think i have too much US holdings.

Not Working
Not Working
01/17/2013 9:10 am

Well not that ahead ! i like to have small positions and diversify a lot (40 stocks approximately ) so if any company goes south i won’t lost more than 2.5%

01/17/2013 8:08 am

Starbucks eh? There’s a big row over here in the UK about them not paying any tax here as they claim they don’t make any profit from UK sales. We all know that’s BS of course, and after it came to light, many customers decided to boycott them, so they have now grudgingly agreed to pay a token amount. Not sure if any of that will have a significant global impact, (I think the amount was only about £8m). Not sure if that’s good or bad news for an investor??

01/17/2013 8:32 am

I was thinking investors might be happy that they’re not paying any tax!

On an entirely unrelated note, their furniture is terrible. Last time I went my trousers ripped on a nail. You could say I had a pair of caput chinos…

01/17/2013 11:56 am

Nice list. All big companies. I’ll admit it, I’m still learning about self handling my money. I hold mutual funds which have the bulk of my dough – Bissett Canadian Equity F (15% in 2012) and PH&N Dividend Income A (11% in 2012)- good track records (10+% returns over 20yr periods) and low MERs. That said I have loaded my TFSAs (wifes and mine) with smaller firms to balance what I call my conservative funds: AM (which has done outstanding since 2011), EIF, SLF (which i added last year and did quite well with), TMA, PBH (which i just let go, beacause it was my lagard), ZCL (new addition), BAD, CHE.UN, CSU (again, outstanding last couple of years), HR.UN (which may become biggest REIT in Canada with announcement today) and my wildcard WIN, thinking it has been depressed for past few years and may move this year, so jsut add last week. Who knows what the future will bring, but if you do your research, there are gems out there (^O^)… Oh and I own some SWK (USd stuff) from former employer, which I’m debating about keeping…

01/18/2013 4:54 am

Yes, but if they had been using it over the last couple of years, and now you include the growth, they have considerably more, say maybe 15-20K more? You’ve got to love compounding, and now with NO TAXES!!! 😀

01/17/2013 12:52 pm

Stocks are the bomb! Love them, hate them… trade them, keep them… In hindsight, I let go a lot of good stocks in my trading days. Time to employ a new strategy. Go big or go home! Good choices, I used to own a few mentioned above. Love food stocks … I’ve done well with them in the past, we need to eat as a nation! Best to choo choo choose the best ones for your portfolio 🙂

01/17/2013 4:38 pm

I only invest in stocks what I can afford to lose… which in this case is only $8000. 🙂

I have SBUX already, and plan on keeping them for a while, I’m doing more of a minor experiment with stocks this year, but nothing too strenuous that will make me check my stocks every 2 seconds.

Alex Yang (@yyangalex)
01/17/2013 6:17 pm

valuation wise, i like (in no particular order) THI, CNR, and JNJ the most.

THI represents growth at a reasonable price (GARP). CNR and JNJ are good picks as they’re both around mid teens PE (JNJ current PE inflated due to one time charges). CNR is also a good way to get exposure to lack of pipeline infrastructure. lots of oil companies transporting by rail these days due to lack of pipeline capacity. with all the protest you BC folks are putting up regarding new pipelines, its good for railways 😛

JNJ is actually making a multi-year breakout move right now! new all time highs being made!

disclosure: im building position in THI, and already have full positions in CNR and JNJ

John S @ Frugal Rules
01/18/2013 7:59 am

I own quite a few of those stocks in our portfolio already, so I guess great minds DO think alike! 😉 I had McD’s for a few years, but got out at it’s high. I may be looking to get back in to it here soon.

myownadvisor (@myownadvisor)
01/18/2013 2:21 pm

I own about half of those stocks. Big fan of TRP in Canada and KO in US.

$25000 dividends
$25000 dividends
01/19/2013 3:27 am

Just bought Tim Hortons last week because the valuation is interesting.

Thinking about initiating a position with KO next week, not super super cheap but I’ve wanted an entry point and now seems to be a good time.

JNJ is definitely on my list, waiting on cash to buy and hopefully price to drop to mid-60’s.

Really like your Canadian stocks list. Would have to say that THI is currently the cheapest on that list. All great stocks to own and worth monitoring.

Keep up the journey!

rnd technologies
rnd technologies
01/21/2013 1:39 am

Good thought.

Fred@Foxy Finance
Fred@Foxy Finance
01/22/2013 12:17 am

I would love to invest in Coke and Starbucks but morally I can’t because being heavily involved in fitness I know the damage they cause. Look forward to reading how your options get on!