My investment in Twinkies
Last Friday I was watching the news and heard that Hostess was going out of business. If you’ve ever watched the movie Zombieland you’ll know that there are diehard Twinkies fans out there.
Naturally I decided to buy some while I still can. So over the weekend I rushed to the Superstore, a Loblaw grocer, and bought some Twinkies. (image below) I paid $4 for each box of Twinkies.
My plan is to sell these endangered delicacies some day and make a profit 🙂
A couple days ago Hostess had one last chance to make a deal with the Bakers Union, but ultimately the two parties failed to come to an agreement. Over 10,000 employees who work for the union will be laid off.
It’s always sad to see so many people lose their jobs and I know it’s a devastating event for their local communities. I can only hope someone else will buy the Twinkies trademark from Hostess and get people back working again. This story has been getting a lot of attention in the media and has become very popular on Google trends.
So how much can I sell my soon-to-be-rare boxes of golden deliciousness for?
Here are some recent listings on eBay.
Wow, pretty good profit! However just because a seller is asking for a certain price doesn’t mean a buyer will pay that much for it. So let’s take a look at some actual sold listings, to get a better understanding of the current market price of Twinkies.
Realistic return expectations
Although there’s always the possibility of fake bidders on eBay, there were multiple people with feedback scores over 100 bidding on these items so they appear to be legitimate auctions.
On average it seems I could sell my Twinkies for $10-$15 per box. That’s at least a 150% return on investment! Not too shabby.
If you want to invest in Twinkies like me, I recommend you go to your local supermarket at your earliest convenience and pick up a few boxes before they run out.
If they’re fetching for this much today, imagine how much they’ll be worth in the future.
I plan to eventually sell a couple boxes to a museum, break open a box at my wedding, donate a box to charity, and pass down the rest to my heirs (If I have any.) This is probably the most ridiculous investment idea I’ve ever had. But even if it doesn’t work out financially, I still have the option to just eat them right?
We all know the real shelf life of a Twinkie is something like 100 years or so.
Am I sitting on a gold mine of yellow bars filled with creamy richness, or do I just have boxes of an empty promise?
I guess we’ll see what happens….