Tag Archives: movies

Enjoy the IMAX Experience at Home – For $3 million

IMAX at Home If you happen to have $3 million just lying around you can install a home theater system, IMAX style. 🙂 The 3D theater company will install one of its screens, along with the projectors, seats, and lighting all in the comfort of your very own house. Actually, most houses won’t even fit the installation. IMAX needs a room that’s a minimum… Read More »

How Branding Works in Movies

Yesterday I went to see Skyfall in the theatre. Not going to ruin anything, but the first 20 minutes of the film was just filled with adrenaline pumping action (*o*) The movie took an estimated $150 million to make according to IMDB.  With that kind of budget, the 50 year old franchise had to leverage its James Bond brand… Read More »