Tag Archives: branding

How Branding Works in Movies

Yesterday I went to see Skyfall in the theatre. Not going to ruin anything, but the first 20 minutes of the film was just filled with adrenaline pumping action (*o*) The movie took an estimated $150 million to make according to IMDB.  With that kind of budget, the 50 year old franchise had to leverage its James Bond brand… Read More »