According to brand consulting company Interbrand, Apple has overtaken Coke as the world’s number 1 brand last year 😀 Second place goes to Google! For more than a decade Coke has always been on top. No matter where you go in the world people will recognize the smooth taste of Coca Cola, but this time it has fallen to 3rd place.
The research estimates the value of Apple’s brand to be about $100 billion, which is a 28% increase from the previous year. That means the brand itself is worth roughly $110 per share. I invested in Apple stocks not long ago because I believe in the brand. Even though I don’t own any Apple products I trust their marketing and product line to deliver great returns to shareholders 🙂
“Few brands have enabled so many people to do so much so easily, which is why Apple has legions of adoring fans,”
Below is a look at the top 10 brands in the report.
Top 10 global brands
* = Companies I currently own
I think a smart way to invest is to put your money in companies that have strong brands. In fact, branding is one of the economic moats that will often keep a company profitable during recessions because people would want to buy goods and services from names they trust 😀
Looks like I have 4 out of 10 on that list so far. I will add Coke and IBM to my list of stocks to buy and maybe one day collect all 10 of the best brands in the world 😀
Random Useless Fact: It’s an urban myth that gum takes 7 years to pass through the digestive system. It usually only takes one or two days.